Traditional industries are going through a radical change propelled almost entirely by the rapid emergence of huge amounts of data alongside new emerging business models. The pace of change is completely unprecedented, with 90% of stored data in the world today being created in the past 3 years, and with more than half of the Fortune 500 companies having declined in revenue in 2016. Businesses are left scrambling to compete, with the strongest companies surviving by utilizing data to build new revenue streams. Unfortunately, many companies do not feel properly equipped to handle the imminent changes brought on by data in the new digital world.